Hi, I’m Jacqui — co-founder of The Lost Woods Market and the proud owner of Behind The Trees, a colour-filled lifestyle store for women and mothers, right here in Emerald.

Behind The Trees began in 2015 while I was on maternity leave with my second baby, Parker. I was adjusting to life as a stay-at-home mum and craving a creative outlet just for me. What started as a few handcrafted wooden toy cameras soon grew into something much bigger — and by 2017, I’d opened our first bricks-and-mortar store in the heart of the Hills.

Born and raised in the Dandenong Ranges, I wanted to create a space that felt inspiring, joyful, and a little bit magical. A place full of bold colour, thoughtful gifting, and a sense of community — especially for local women and mothers like me. With nowhere nearby to shop small or discover something truly unique, that became our mission: to bring something beautiful and different to our town.

Since then, Behind The Trees has grown into a much-loved destination for fashion, homewares, gifts, and everyday feel-good finds — all handpicked by our small (and all-mum!) team, with a big focus on Australian makers and small brands with heart.

At its core, my work is about connection — whether that’s through a meaningful gift, a colourful outfit that makes you feel great, or the community we’ve created through The Lost Woods Market. I’m endlessly proud to be building something so joyful, both in-store and out in the woods.